n 2010, executives will measure ROI and the direct impact of social media marketing on the P&L. In order to do so, management will experience three phases.
The first will reveal that measuring social media marketing, as practiced to date, is essentially meaningless. Documenting the growth of friends, followers, and fans does not represent loyalty or advocacy. Increased pageviews and clickthroughs doesn’t equate to an increase in revenue, improvement of products and services, nor a reduction or elimination of outdated or inefficient processes. | source : www.briansolis.com
Recommandé parPhilippe Martin le 21/01/10 14:01
