We’re kidding ourselves if we think people have ever paid for news. It’s been subsidised, not only by advertising but also by people paying for other content which had news stuck to it. News was the icing on the cake. But not any longer – with bundles of content unpicked by the net’s search economy, news by itself struggles to find a buyer. People have changed the way they consume information, yet the way we sell it (or try to) hasn’t kept up. We don’t know where to put the icing. | source : journalism.weblog.glam.ac.uk
Recommandé parPaul Bradshaw le 25/01/10 15:30
