A URL is an obvious asset, but you don't need a particularly good one to prosper online. (I was lucky in that I was online early enough to snag at least one really good URL asset for the price of a domain registration. But plenty of late-comers have built great websites using otherwise silly or nonsense URLs.) Long term, the site you build at your URL should become your greatest business asset, but you'll need to build many smaller assets within that site first.
An active reader community is an asset, one that has the power to elicit compelling reader-generated reporting and writing, as well as advertising support. But that takes time to develop, as well. (Though you certainly should work on it!) | source : www.ojr.org
Recommandé parPaul Bradshaw le 27/01/10 12:06
