Studies have found that the more words you add to a web page the less time people spend reading it. Attention spans are shorter on the web, so your writing will be more effective if it is also kept shorter. One study found that users only spend about 4.4 seconds on a page for every 100 words of content. When you factor in average reading speeds, that means users generally only read about 18% of the text on a page (perhaps less — since at least some portion of that | source : mashable.com
Recommandé parPaul Bradshaw le 09/09/09 09:24
