elyne Porterfield hoax
The photo shoot, which happened that Friday, was for an image board site called The Chive. The Chive (which gets around 5.6 million unique visits a month, according to Google) is part of a network of viral sites run by brothers Leo and John Resig, who have a storied history of manufacturing Internet hoaxes, most notably the $10,000 Donald Trump tip and the infamous “virgin text messages her dad that she lost her virginity.” Both hoaxes ended up punking various mainstream media outlets including Fox News, Gawker and Jay Leno. | source : techcrunch.com
Recommandé parPaul Bradshaw le 21/08/10 19:34 | permalien
Taking Web Humor Seriously, Sort Of - NYTimes.com
“What is awesome on the Internet?” | source : www.nytimes.com
Recommandé parFrancis Pisani le 19/07/10 09:52 | permalien
Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting | Page 2 | Fast Company
"If society is ready to embrace a trend, almost anyone can start one--and if it isn't, then almost no one can," Watts concludes. To succeed with a new product, it's less a matter of finding the perfect hipster to infect and more a matter of gauging the public's mood. Sure, there'll always be a first mover in a trend. But since she generally stumbles into that role by chance, she is, in Watts's terminology, an "accidental Influential." | source : www.fastcompany.com
Recommandé parelectropublication le 30/06/10 21:26 | permalien
danah boyd | apophenia » “for the lolz”: 4chan is hacking the attention economy
They are showing that Top 100 lists can be gamed and that entertaining content can reach mass popularity without having any commercial intentions (regardless of whether or not someone decided to commercialize it on the other side). Their antics force people to think about status and power and they encourage folks to laugh at anything that takes itself too seriously. The mindset is deeply familiar to me and it doesn’t surprise me when I learn that old hacker types get a warm fuzzy feeling thinking about 4chan even if trolls and griefers annoy the hell out of them. In a mediated environment where marketers are taking over, there’s something subversively entertaining about betting on the anarchist subculture. Cuz, really, at the end of the day, many old skool hackers weren’t entirely thrilled to realize that mainstreamification of net culture meant that mainstream culture would dominate net culture. | source : www.zephoria.org
Recommandé parPaul Bradshaw le 23/06/10 22:23 | permalien
J’veux les « mèmes » à la maison - Ecrans.fr
Peut-on s'intéresser sérieusement aux mèmes ? C'est en tout cas l'objectif du ROFLCon, un congrès qui rassemble les plus grandes stars qui ont amusé le net pour discuter de comment buzzer sur le net... | source : www.ecrans.fr
Recommandé parHubert Guillaud le 16/06/10 11:26 | permalien
Man Infects Himself with Computer Virus - 05/2010
les lecteurs de KURZWEIL ( the singularity is near) trouveront là un thème familier... | source : www.technewsdaily.com
Recommandé parelectropublication le 26/05/10 19:25 | permalien
overstated: Youtube Epidemiology Interface
"Youtube launched the most amazing statistics recently, hidden under their collapsed “Statistics & Data” header. Instead of a random list of awards, it now shows a timeline of the growth of the video’s popularity along with references to each source." | source : overstated.net
Recommandé parAndre Gunthert le 25/02/10 10:14 | permalien
The brandgym blog: Cadbury's latest viral aint no Gorilla
Even though the follow-up, Trucks, had more special effects, it was less effective. It got less coverage, less YouTube views, and so did less for the brand. The whole thing started to smell of a one-hit-wonder, not a true campaign. And the latest "Glass and a half full production" seems to confirm this. Watch it here, or click below if you're on the blog: | source : wheresthesausage.typepad.com
Recommandé parPaul Bradshaw le 04/12/09 12:01 | permalien
2012 and how good viral marketing can go bad | Film | The Guardian
The "brilliance" of the viral marketing also proved questionable. On a reported budget of $40m, the film's box-office taking was one the worst ever for widely released film (it opened on 2,160 screens), taking just $694,782. According to Yahoo Movies, that works out as roughly two viewers for every screening. | source : www.guardian.co.uk
Recommandé parPaul Bradshaw le 14/11/09 14:33 | permalien