Take our survey, score your HERO project (social media, mobile, or other tech)
we realized that people often have difficulty up front in identifying just what they are about to get themselves into. It's not just the value for customers that's in question, and it's not just the technical effort. It's the political effort -- all the people who have a stake and try to stop you or help you (or "help" you). We devote a whole chapter to this, and we've also developed a tool for measuring projects. Answer a few questions, and then the tool tells you if the effort is in line with the expected value, and whether you've generated a cute little idea (class 1) or a major "shadow IT" effort (class 4). We call it a value-effort evaluation (VEE score). | source : blogs.forrester.com
Recommandé parPaul Bradshaw le 08/02/10 10:35 | permalien
André Gunthert : “Internet est une révolution de la consultation plus que de la production” (via @kooolman )
Les chercheurs ont tendance à considérer la production plutôt que l’activité de consommation. Ils n’observent pas beaucoup non plus l’espace du partage, qui se situe entre les deux et dont le signalement, tel qu’il se pratique sur Facebook ou Twitter, est certainement l’activité majeure. On construit nos identités numériques par du signalement d’articles, de vidéos, d’images. C’est du flux qu’on transmet. Les deux activités les plus importantes ne sont donc pas du ressort de la production. On est resté avec l’idée que les nouveaux outils numériques facilitaient la réalisation d’images – et c’est vrai -, mais ce n’est rien par rapport à la révolution de la diffusion. | source : www.internetactu.net
Recommandé parDamien Van Achter le 07/02/10 00:52 | permalien
50 pct Firms will Use Twitter in 2 years (Gartner)
By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration. | source : www.gartner.com
Recommandé parDamien Van Achter le 04/02/10 16:37 | permalien
Facebook: We're already the world's largest RSS reader for news content (via @Niemanlab )
When Marshall Kirkpatrick posted the other day that Facebook could become the largest news reader I had an inkling that it already was. Today, new data released from Hitwise confirms my suspicions: Facebook is indeed the largest news reader. While Yahoo!, Google, and MSN, account for the majority of traffic to news sites, Facebook came in fourth. So why would I suggest that Facebook is the largest news reader even though it’s the fourth largest source of news traffic? Read on to find out. | source : www.allfacebook.com
Recommandé parDamien Van Achter le 04/02/10 15:32 | permalien
Social Media & Mobile Internet Use Among Teens and Young Adults - Pew Research Center
14% of online teens now say they blog, down from 28% of teen internet users in 2006. This decline is also reflected in the lower incidence of teen commenting on blogs within social networking websites; 52% of teen social network users report commenting on friends' blogs, down from the 76% who did so in 2006. By comparison, the prevalence of blogging within the overall adult internet population has remained steady in recent years. Pew Internet Project surveys since 2005 have consistently found that roughly one-in-ten online adults maintain a personal online journal or blog. | source : pewresearch.org
Recommandé parDamien Van Achter le 04/02/10 14:15 | permalien
The Economist on Social Networking | FreshNetworks Blog
A World of Connections, provides an excellent overview of the current state of social media for those still trying to get to grips with it. You can download a free pdf of the report here. Or check out my summary of key highlights below. | source : www.freshnetworks.com
Recommandé parPaul Bradshaw le 01/02/10 11:00 | permalien
"L'avenir de la presse est dans les réseaux" par Jeff Jarvis [video / fr]
À l'heure d'Internet, l'erreur des médias est de vouloir préserver leur ancien modèle économique, estime le blogueur Jeff Jarvis. Celui-ci préconise la mise en place d'un nouveau webjournalisme, basé sur la sélection et l'enrichissement de contenus. Un entretien majeur, en français / et qui en éclairera plus d'un sur ce que nous sommes en train de monter /-) | source : www.france24.com
Recommandé parNicolas Voisin le 31/01/10 17:02 | permalien
Twitter and Facebook Sign Up to Euro Social Networking Principles
The named social network providers have agreed to ensure that profiles of users under the age of 18 should be private by default and not searchable. The network providers are to come together with the European Commission on ‘Safer Internet Day’, 9th February, to explain how the principles agreed will be implemented in practice. | source : thenextweb.com
Recommandé parDamien Van Achter le 30/01/10 22:53 | permalien
How to Better Engage Facebook Fan Page ‘Fans’ | Social Media Examiner
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between. | source : www.socialmediaexaminer.com
Recommandé parDamien Van Achter le 29/01/10 18:40 | permalien