CBS News Whores for Cheap Hits from Google | Workbench
This story, which contains no quotes and looks to have been written in about five minutes, was published solely for one reason: Dey was a volcanic search term on Google Trends yesterday. People wanted to know why Dey was absent, so they looked on Google. | source : workbench.cadenhead.org
Recommandé parPaul Bradshaw le 05/03/10 09:29 | permalien
le NoFollow tue le web – Brave New World
l'exemple de Twitter (+ petit historique du web connexioniste) | source : bravenewworld.fr
Recommandé parelectropublication le 21/02/10 02:39 | permalien
The Missing Google Analytics Manual
Tout sur l'installation et l'optimisation de Google Analytics | source : www.grokdotcom.com
Recommandé parVincent Truffy le 08/02/10 11:11 | permalien
StatCounter Global Stats - Browser, OS, Search Engine including Mobile Market Share
Statistiques évolutives des différents OS, OS mobile, navigateurs, moteurs de recherches | source : gs.statcounter.com
Recommandé parRemi Vincent le 29/01/10 17:25 | permalien
Bonnes Pratiques Qualité Opquast
Liste très complète des bonnes pratiques nécessaires en matière de développement web, de webdesign et d'intégration. | source : fr.opquast.com
Recommandé parRemi Vincent le 29/01/10 16:30 | permalien
Removing the Blindfold that Prevents True Engagement and Measurement in Social Media
n 2010, executives will measure ROI and the direct impact of social media marketing on the P&L. In order to do so, management will experience three phases. The first will reveal that measuring social media marketing, as practiced to date, is essentially meaningless. Documenting the growth of friends, followers, and fans does not represent loyalty or advocacy. Increased pageviews and clickthroughs doesn’t equate to an increase in revenue, improvement of products and services, nor a reduction or elimination of outdated or inefficient processes. | source : www.briansolis.com
Recommandé parPhilippe Martin le 21/01/10 14:01 | permalien
Killing ROI
Scenario 2 - Your company is having a customer service issue and is trying to figure out the best way to nip it in the bud. Someone in your department recommends a Social Media strategy because if the business objective is to correct the current course and to inform consumers about this scenario, Social Media is a great way to create, communicate and engage with people in a way that will also make the information easily findable and organic in terms of how it evolves. The c-suite becomes silent. | source : www.twistimage.com
Recommandé parPhilippe Martin le 21/01/10 13:58 | permalien
Changements majeurs chez Google: Google Caffeine
Quoi faire pour survivre à Caffeine? Désolé pour ce sous-titre, c’est seulement pour ajouter une dose de dramatique à ce post.. Sérieusement : • L’implantation d’une section permettant la création régulière de textes (nouvelles, blog, etc) devient encore plus une priorité maintenant que la fraicheur du contenu sera davantage prise en compte. Le contenu est roi, le contenu à jour est empereur ! | source : www.adviso.ca
Recommandé parPhilippe Martin le 14/01/10 15:20 | permalien
Les usines à contenus sont-elles "démoniaques" ? (Jay Rosen Interviews Demand Media)
I've been discussing Demand Media a bit on Twitter, always referring to it as... (the demonic) Demand Media. This got the attention of someone from the company because I heard from Richard Rosenblatt, the founder and CEO, who said that I didn't understand the firm's mission. I asked him if he would do an interview with me to clarify what that mission was. He graciously agreed. Today I caught up with him by IM and we had the following exchange. | source : www.readwriteweb.com
Recommandé parpalpitt le 18/12/09 14:52 | permalien