Comment l'intention de l'utilisateur influence son comportement dans une recherche en ligne ? - DynBiz
En utilisant une méthode de suivi du regard, des universitaires espagnols se sont demandés si l'intention qu'on avait, avant de faire une recherche sur l'internet, modifiait la façon dont on consultait les résultats (et dont on appréhendait la publicité sur ces pages de résultats). Pour cela, ils leur ont demandé d'accomplir plusieurs tâches nécessitant de trouver des choses assez différentes les unes des autres. Sans surprise, selon nos intentions on ne cherche pas de la même manière. Même si pour la plupart, nous avons tendance à nous concentrer sur l'extrait fournit dans les résultats, avant le titre des pages de résultats. Pour les requêtes transactionnelles, on a tendance à faire plus attention à la publicité. | source : dynamical.biz
Recommandé parHubert Guillaud le 01/09/10 11:37 | permalien
Open Site Explorer: Link Popularity & Backlink Analysis Tool
> Allow you to explore inbound link structures | source : www.opensiteexplorer.org
Recommandé parPaul Bradshaw le 05/08/10 12:32 | permalien
Site Explorer - My Sites
> Allow you to explore inbound link structures | source : siteexplorer.search.yahoo.com
Recommandé parPaul Bradshaw le 05/08/10 12:32 | permalien
Search Engine Ranking Factors | SEOmoz
Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.
Each participant was asked to rate more than 100 search ranking factors along with specific questions about hot issues in the SEO field. This document, representing the collective wisdom of expert practitioners, is, in opinion, one of the most useful resources for SEO practitioners of all varieties, helping to provide transparency into what matters (and doesn’t) for best practices in search engine optimization. | source : www.seomoz.org
Recommandé parPaul Bradshaw le 05/08/10 12:30 | permalien
Keyword Forecast: Keyword Research: adCenter Labs
A tool from Microsoft adCenter Labs that aims to forecasts the impression count and predicts demographic distributions of keywords. | source : adlab.msn.com
Recommandé parVincent Truffy le 19/07/10 16:49 | permalien
SEOmoz | Term Extractor SEO Tool
This tool analyses the content of a page and extracts the terms that appear to be targeted at search engines. It is a useful tool to gain an overall perspective of the keywords in the text. | source : www.seomoz.org
Recommandé parVincent Truffy le 19/07/10 16:48 | permalien
Free keyword suggestion tool for SEO, Adwords & blogging
A tool to suggest alternative keywords with a weighting to indicate their use. | source : freekeywords.wordtracker.com
Recommandé parVincent Truffy le 19/07/10 16:48 | permalien
10 ways to screw up your SEO - iMediaConnection.com
You know who thinks social media must be optimized for search? Google, that's who. So does Bing. Activity on your Facebook page will translate directly to more page real estate in search results for your brand. With Open Graph, you almost have to go out of your way to silo these practices, so why not align your digital activity with how your users spend their time online? | source : www.imediaconnection.com
Recommandé parPaul Bradshaw le 22/06/10 08:29 | permalien
What Is Latent Semantic Indexing – SEO Defined | Search Engine Journal
Latent Semantic Indexing (LSI) is a system used by Google and other major search engines. The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. “collectors”, “automobile”, “Bentley”, “Austin” and “car auctions”. | source : www.searchenginejournal.com
Recommandé parPaul Bradshaw le 16/06/10 16:22 | permalien