Social Media Monitoring Tools – How to Pick The Right One | Social Media Today
Bien choisir son service de monitoring | source : socialmediatoday.com
Recommandé parmonkeywatcher le 07/07/10 21:43 | permalien
Médias sociaux > 3 approches différentes des social media analytics
J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser. Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. | source : www.mediassociaux.com
Recommandé parmaelis le 06/05/10 10:51 | permalien
10 Key Sales Metrics to Track « Social Media Monitoring and Engagement – Radian6
10 indicateurs financiers à surveiller | source : www.radian6.com
Recommandé parmonkeywatcher le 04/04/10 22:29 | permalien
Removing the Blindfold that Prevents True Engagement and Measurement in Social Media
n 2010, executives will measure ROI and the direct impact of social media marketing on the P&L. In order to do so, management will experience three phases. The first will reveal that measuring social media marketing, as practiced to date, is essentially meaningless. Documenting the growth of friends, followers, and fans does not represent loyalty or advocacy. Increased pageviews and clickthroughs doesn’t equate to an increase in revenue, improvement of products and services, nor a reduction or elimination of outdated or inefficient processes. | source : www.briansolis.com
Recommandé parPhilippe Martin le 21/01/10 14:01 | permalien
Killing ROI
Scenario 2 - Your company is having a customer service issue and is trying to figure out the best way to nip it in the bud. Someone in your department recommends a Social Media strategy because if the business objective is to correct the current course and to inform consumers about this scenario, Social Media is a great way to create, communicate and engage with people in a way that will also make the information easily findable and organic in terms of how it evolves. The c-suite becomes silent. | source : www.twistimage.com
Recommandé parPhilippe Martin le 21/01/10 13:58 | permalien
Grow Bigger Ears in 10 Minutes
Quelques techniques pour mieux écouter ce qui se dit sur la Toile. | source : www.chrisbrogan.com
Recommandé parmonkeywatcher le 23/11/09 12:07 | permalien
How Much Time Should I Spend On Social Media
Social media time management, ou comment organiser votre temps de gestion des médias sociaux | source : www.chrisbrogan.com
Recommandé parmonkeywatcher le 23/11/09 11:43 | permalien
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media
100 moyens de mesurer l'utilisation des médias sociaux | source : www.marketersstudio.com
Recommandé parmonkeywatcher le 18/11/09 20:42 | permalien
Evolution: The Eight Stages Of Listening « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
8 étapes pour une bonne écoute des médias sociaux. | source : www.web-strategist.com
Recommandé parmonkeywatcher le 15/11/09 21:34 | permalien