Removing the Blindfold that Prevents True Engagement and Measurement in Social Media
n 2010, executives will measure ROI and the direct impact of social media marketing on the P&L. In order to do so, management will experience three phases. The first will reveal that measuring social media marketing, as practiced to date, is essentially meaningless. Documenting the growth of friends, followers, and fans does not represent loyalty or advocacy. Increased pageviews and clickthroughs doesn’t equate to an increase in revenue, improvement of products and services, nor a reduction or elimination of outdated or inefficient processes. | source : www.briansolis.com
Recommandé parPhilippe Martin le 21/01/10 14:01 | permalien
Killing ROI
Scenario 2 - Your company is having a customer service issue and is trying to figure out the best way to nip it in the bud. Someone in your department recommends a Social Media strategy because if the business objective is to correct the current course and to inform consumers about this scenario, Social Media is a great way to create, communicate and engage with people in a way that will also make the information easily findable and organic in terms of how it evolves. The c-suite becomes silent. | source : www.twistimage.com
Recommandé parPhilippe Martin le 21/01/10 13:58 | permalien
Grow Bigger Ears in 10 Minutes
Quelques techniques pour mieux écouter ce qui se dit sur la Toile. | source : www.chrisbrogan.com
Recommandé parmonkeywatcher le 23/11/09 12:07 | permalien
How Much Time Should I Spend On Social Media
Social media time management, ou comment organiser votre temps de gestion des médias sociaux | source : www.chrisbrogan.com
Recommandé parmonkeywatcher le 23/11/09 11:43 | permalien
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media
100 moyens de mesurer l'utilisation des médias sociaux | source : www.marketersstudio.com
Recommandé parmonkeywatcher le 18/11/09 20:42 | permalien
Evolution: The Eight Stages Of Listening « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
8 étapes pour une bonne écoute des médias sociaux. | source : www.web-strategist.com
Recommandé parmonkeywatcher le 15/11/09 21:34 | permalien
Sentiment Analysis Takes the Pulse of the Internet (via@epelboin)
The simplest algorithms work by scanning keywords to categorize a statement as positive or negative, based on a simple binary analysis (“love” is good, “hate” is bad). But that approach fails to capture the subtleties that bring human language to life: irony, sarcasm, slang and other idiomatic expressions. Reliable sentiment analysis requires parsing many linguistic shades of gray. | source : www.nytimes.com
Recommandé parpalpitt le 28/08/09 10:44 | permalien
Microsoft seeks patent for office 'spy' software - Times Online
Microsoft developpe une technologie 'Big Brother' capable de surveiller à distance la productivité des employés, leur bien être physique et leur compétence... Ca fait peur... | source : technology.timesonline.co.uk
Recommandé parFabrice Epelboin le 30/07/09 23:06 | permalien
Des capteurs pour surveiller sa consommation d'eau, d'électricité, de gaz
Shwetak Patel - http://abstract.cs.washington.edu/~shwetak/ -, professeur d'informatique à l'université de Washington à Seattle, met au point des capteurs capables de se fixer directement sur des structures existantes pour les mesurer, sans avoir besoin de rebâtir un réseau ou de changer les infrastructures. Car c'est toujours cela la difficulté dans le déploiement des réseaux de capteurs, expliquent les experts de la Technology Review... | source : www.technologyreview.com
Recommandé parHubert Guillaud le 10/07/09 17:14 | permalien