Take our survey, score your HERO project (social media, mobile, or other tech)
we realized that people often have difficulty up front in identifying just what they are about to get themselves into. It's not just the value for customers that's in question, and it's not just the technical effort. It's the political effort -- all the people who have a stake and try to stop you or help you (or "help" you). We devote a whole chapter to this, and we've also developed a tool for measuring projects. Answer a few questions, and then the tool tells you if the effort is in line with the expected value, and whether you've generated a cute little idea (class 1) or a major "shadow IT" effort (class 4). We call it a value-effort evaluation (VEE score). | source : blogs.forrester.com
Recommandé parPaul Bradshaw le 08/02/10 10:35 | permalien
Confusing Audience Metrics Are Crippling Online Ad Sales
There is precedent for government involvement, he said. Through the '40s, '50s and early '60s, television audience measurements were primitive. For example, Contreras said, a station might tell a local Sears store that if it sold 20,000 TV sets, it could assume at least 20,000 viewers were watching. A congressional committee in the early '60s took note of the flimsy standards and bickering between stations and advertisers, prompting the industry to form the Broadcast Rating Council (now known as Media Rating Council, or MRC). The implicit threat was that Congress would do the job if the industry failed to agree on self-regulation. | source : www.poynter.org
Recommandé parPaul Bradshaw le 16/01/10 08:47 | permalien
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media
100 moyens de mesurer l'utilisation des médias sociaux | source : www.marketersstudio.com
Recommandé parmonkeywatcher le 18/11/09 20:42 | permalien
Is anyone measuring Twitter on mobile? — NevilleHobson.com
Bonne question: quelqu'un mesure-t-il l'usage de Twitter sur les téléphones mobiles? | source : www.nevillehobson.com
Recommandé parmonkeywatcher le 27/09/09 15:41 | permalien
Too little measurement — NevilleHobson.com
On ne mesure toujours pas assez les médias sociaux | source : www.nevillehobson.com
Recommandé parmonkeywatcher le 23/09/09 12:38 | permalien
Measuring reader engagement by how often they copy and paste » Nieman Journalism Lab
In a creepy twist, Tracer also counts how many times text is highlighted on a page, even if the user never reaches for the ⌘ and C keys. (Or ctrl and C for PC types.) I’m not sure precisely what that’s measuring, but it feels like engagement. Readers who are moved to copy a passage are likely sharing that content with friends — in an email as much as a blog. (I first discovered the “read more” link some weeks ago when a friend quoted a New York Daily News article in Gchat. “whoa,” I wrote. “that is weird! i could probably wring a post out of that. thank you!”) Dayton Foster, Tynt’s chief operating officer, told me that on news sites, widely viewed content like stories about Michael Jackson aren’t copied as much as less popular but more focused articles. “Niche stuff that’s really good quality will get copied the most,” he said. “Sports is a really great example.” | source : www.niemanlab.org
Recommandé parPaul Bradshaw le 30/07/09 20:18 | permalien
MediaPost Publications Twittering Away Time And Money 06/30/2009
Comment mesurer l'efficacité de Twitter | source : www.mediapost.com
Recommandé parmonkeywatcher le 01/07/09 22:36 | permalien
SnapStream TVTrends
TVTrends est le premier outil qui permet de mesurer les occurences et les tendances sur 8 chaines de télé américaines, explique la société SnapSearch. Le premier buzzomètre en ligne du petit écran... | source : www.snapstream.com
Recommandé parHubert Guillaud le 16/06/09 14:59 | permalien
15 Ways to Measure Return on Engagement (ROE) of Social Media
Comment mesurer l'efficacité des médias sociaux? | source : prsarahevans.com
Recommandé parmonkeywatcher le 01/06/09 22:51 | permalien