UKOM PUBLISHES FIRST EVER DATA FROM INDUSTRY-AGREED UK ONLINE AUDIENCE PLANNING SYSTEM - UKOM
The UKOM APS is a result of cross-industry agreement to establish a single set of person-centric audience numbers for online media. It has been built upon Nielsen‟s established measurement system and added new elements to improve the planning of online brand advertising campaigns. These include; a larger work panel; UK Social Grade, which segments households based on the occupation of main income earner; Main Grocery Shopper, whether the panellist is the main purchaser of groceries in the household; and ISBA Regions, how the official body of British advertisers segments postcodes.
About UKOM
The UK Online Measurement Company is a cross-industry organisation set up to specify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies. It is run by the IAB and AOP representing media owners, with oversight by ISBA on behalf of advertisers and IPA on behalf of agencies. | source : www.ukom.uk.net
Recommandé parPaul Bradshaw le 03/08/10 22:06 | permalien
How To Create Measurable Objectives | Brand Elevation Through Social Media and Social Business | Altitude Branding
First, a quick definition clarification. Goals are your general intentions, the big picture aims. Your objectives are the outcomes that represent achievement of that goal. Things you can actually observe. In order to be classified as an objective, something has to be measurable. You need a way of defining whether or not you have completed them successfully. Strategies are the action plans you’ll execute to reach the objective. Tactics are the pieces and parts of the strategy. So that’s the hierarchy: Goal >> Objectives >> Strategies >> Tactics. If you’ve actually written a clear objective, it’s measurable by definition. (So the term measurable objective is actually rather redundant). We good on that? Okay. | source : altitudebranding.com
Recommandé parPaul Bradshaw le 02/06/10 09:45 | permalien
Now Newspapers Can Count Their Mobile Audiences, Too | paidContent
The audience size is not trivial. Verve said more than nine million readers accessed news from mobile devices using its publishing platform in March, jumping 243 percent compared to the prior year. In 2010, it expects to serve more than 2.2 billion mobile news pages. Separately, ABC said it found in a survey of member publications, that more than 80 percent said consumers would rely more heavily on mobile devices as a primary information source over the next three years. | source : paidcontent.org
Recommandé parPaul Bradshaw le 23/04/10 08:37 | permalien
Take our survey, score your HERO project (social media, mobile, or other tech)
we realized that people often have difficulty up front in identifying just what they are about to get themselves into. It's not just the value for customers that's in question, and it's not just the technical effort. It's the political effort -- all the people who have a stake and try to stop you or help you (or "help" you). We devote a whole chapter to this, and we've also developed a tool for measuring projects. Answer a few questions, and then the tool tells you if the effort is in line with the expected value, and whether you've generated a cute little idea (class 1) or a major "shadow IT" effort (class 4). We call it a value-effort evaluation (VEE score). | source : blogs.forrester.com
Recommandé parPaul Bradshaw le 08/02/10 10:35 | permalien
Confusing Audience Metrics Are Crippling Online Ad Sales
There is precedent for government involvement, he said. Through the '40s, '50s and early '60s, television audience measurements were primitive. For example, Contreras said, a station might tell a local Sears store that if it sold 20,000 TV sets, it could assume at least 20,000 viewers were watching. A congressional committee in the early '60s took note of the flimsy standards and bickering between stations and advertisers, prompting the industry to form the Broadcast Rating Council (now known as Media Rating Council, or MRC). The implicit threat was that Congress would do the job if the industry failed to agree on self-regulation. | source : www.poynter.org
Recommandé parPaul Bradshaw le 16/01/10 08:47 | permalien
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media
100 moyens de mesurer l'utilisation des médias sociaux | source : www.marketersstudio.com
Recommandé parmonkeywatcher le 18/11/09 20:42 | permalien
Is anyone measuring Twitter on mobile? — NevilleHobson.com
Bonne question: quelqu'un mesure-t-il l'usage de Twitter sur les téléphones mobiles? | source : www.nevillehobson.com
Recommandé parmonkeywatcher le 27/09/09 15:41 | permalien
Too little measurement — NevilleHobson.com
On ne mesure toujours pas assez les médias sociaux | source : www.nevillehobson.com
Recommandé parmonkeywatcher le 23/09/09 12:38 | permalien
Measuring reader engagement by how often they copy and paste » Nieman Journalism Lab
In a creepy twist, Tracer also counts how many times text is highlighted on a page, even if the user never reaches for the ⌘ and C keys. (Or ctrl and C for PC types.) I’m not sure precisely what that’s measuring, but it feels like engagement. Readers who are moved to copy a passage are likely sharing that content with friends — in an email as much as a blog. (I first discovered the “read more” link some weeks ago when a friend quoted a New York Daily News article in Gchat. “whoa,” I wrote. “that is weird! i could probably wring a post out of that. thank you!”) Dayton Foster, Tynt’s chief operating officer, told me that on news sites, widely viewed content like stories about Michael Jackson aren’t copied as much as less popular but more focused articles. “Niche stuff that’s really good quality will get copied the most,” he said. “Sports is a really great example.” | source : www.niemanlab.org
Recommandé parPaul Bradshaw le 30/07/09 20:18 | permalien