A file is NOT the same thing as a piece of plastic -- and you prove it every time you sync your iPod. You cannot duplicate a vinyl record simply by pushing a button; to do that, you have to go buy another record. But every time you download a song from iTunes to iPhone, you're just copying numbers, with restrictions that make it seem like a physical transfer of atoms, instead of a data transmission.
Copyright lawyers and media software engineers have built an entire industry on this concept: in certain cases, "bits are the same thing as atoms". Consumers have bought into it, because it's convenient, and fun, and they can't do anything about it anyway. | source : broadcast.oreilly.com
Konstantin Neven DuMont, board member of DuMont Schauberg, which owns titles in Cologne, Frankfurt and Berlin, recently wrote in the Frankfurter Rundschau that there are “deliberations about founding a distribution platform for paid content from German language publishers and authors” which are meant to stop “high-quality content being given away on the internet”. | source : www.ft.com
ncore une fois, il est étonnant de voir à quel point le joug de Itunes semble être perçu comme une fatalité, pour le siècle à venir. Peu d’entre vous imaginent que les lignes de front puissent être enfoncées et qu’un ou plusieurs autres challengers prennent cette (ces) place enviée. Pourtant, une erreur de stratégie aussi simple que celle qui consiste à ne pas passer au “all you can eat” et au streaming pourrait bien leur être fatal. Mais encore une fois, ne présupposons pas que le vers soit nécessairement dans le fruit… Il est clair qu’historiquement, Apple a fait preuve d’une capacité de réaction remarquable. | source : owni.fr
Instead of separate pay walls around individual newspaper Web sites, Mr. Keese wants publishers and Internet companies to work together to create a “one-click marketplace solution” for their online content. In that system, Google or other Internet gateways would display links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag. What kind of content would come at a cost? Any “noncommodity journalism,” Mr. Keese said, citing pictures of Prime Minister Silvio Berlusconi of Italy cavorting poolside with models at his villa in Sardinia — published this year by the Spanish daily El País — as an example. | source : www.nytimes.com
Key to the Jobs approach is careful consideration of what he and Apple say -- and don't say. Harvard professor David Yoffie estimated that in the months between announcing and selling the first iPhone in 2007, Apple received $400 million in free advertising by not making any public statements, thereby whipping the media into a frenzy. | source : money.cnn.com
The Beatles and their heirs have refused to make their songs available on the Apple iPod or other devices. They are not widely available for downloading on the Web. Beatles songs and albums are largely restricted to CDs, cassettes and records. This is why it was so surprising when a Web site called BlueBeat last week offered cheap downloads of some 500 Beatles songs. Music company EMI and other rights holders quickly got a federal judge to order the site to stop. | source : online.wsj.com
OrbLive 2.0 will change the way you enjoy your media.
OrbLive gives you immediate, anytime access to ALL your media. No sync-ing or uploading favorites. In fact, you can forget about your iTunes library.
OrbLive uses the network to beam media from your home PC*. And Orb has optimized the transmission so it’s great over 3G, WIFI, or Edge.
Imagine all your music, videos, photos – even live TV if you have a tuner card – in the palm of your hand. Turn your iPhone or iPod touch into an on-demand media center. | source : orb.com
Apple is recruiting TV networks to go in on an iTunes TV subscription offering, according to Peter Kafka at MediaMemo. For $30 per month starting “early next year,” users would be able to watch episodes via iTunes. This is actually something that had been suggested to the company by prolific Apple prognosticator Gene Munster, who recommended in August that Apple charge $30 to $40 for a sub-library of its TV shows in order to recruit customers away from their $85-plus per month cable bills. | source : newteevee.com
I believe the Appleverse will look something like iTunes, and the App Store — except for all things BMV. Newspapers, magazines, blogs, movies, TV programs, and, yes, books — all will be available in a Media Store. Sellers will benefit from new revenue streams, thanks to people who actually want to buy media once again, whether through subscriptions or transactions; buyers will benefit from choice, simplicity, and richness. New flavours of magazines, books, newspapers, and video programs will emerge, and publishers will fight hard to win those new markets. And all that promises once again to breathe life into a beleaguered industry: for more than a decade now, BMV has struggled to meet the challenges of the 21st Century. If the Media Store succeeds, the next-gen media industry will essentially be dominated by Google on the WWW, and Apple everywhere else. | source : blogs.harvardbusiness.org
certains artistes commencent à mettre au point la bonne formule dans cette nouvelle ère du single-roi et des applications mobiles et – surprise – ca ne ressemble pas d’un album. Une poignée d’avant-gardistes ont trouvé un moyen d’offrir à leurs fans un contenu résolument interactif, qui à son tour les encouragent à se procurer davantage de musique de cet artiste. La réponse ? Une application iPhone.
Au lieu de réinventer la roue, ces applications innovantes sont un outil idéal qui permet au fan d’interagir avec du contenu produit par ses artistes préférés | source : fr.readwriteweb.com