The Sun relying on 'copyright thieves' Google and Yahoo! for their Wrightys XI campaign - Martin Belam's currybetdotnet blog - 27 February, 2010
They hadn't though, covered off searches for 'Wrights XI' or 'Wrights 11', which mostly seem to return advertising industry news about the campaign, rather than the competition itself. They also don't have any presence when you search Facebook for 'Wrightys XI', even in the Bing web results that appear on that page. I suspect search on Facebook may become an increasingly important channel for this sort of campaign. | source : www.currybet.net
Recommandé parPaul Bradshaw le 01/03/10 11:18 | permalien
The Best Connected Individuals May Not be the Most Influential
It goes on to report that by contrast, “a less connected person who is strategically placed in the core of the network will have a significant effect that leads to dissemination through a large fraction of the population.” In fact it is being at the core of networks with the most connections that makes you the most influential. So, if I understand this correctly, it is being near the core and being near the best connected individuals that makes you the most influential as long as your group is the most connected. Sounds a bit subtle. | source : www.fastforwardblog.com
Recommandé parPaul Bradshaw le 24/02/10 09:30 | permalien
Evian takes roller-babies to Facebook - Marketing news - Marketing magazine
The Danone-owned mineral water brand's latest ad, featuring computer-animated roller-skating babies, has been viewed more than 45m times since it appeared on YouTube last July. The brand's ‘Evian babies' Facebook activity rolled out on 4 January; a dedicated page has already attracted 150,000 fans. Evian plans to follow this up with ads on digital screens at 18 railway stations across the UK. | source : www.marketingmagazine.co.uk
Recommandé parPaul Bradshaw le 05/02/10 12:51 | permalien
All The Many Ways Amazon So Very Failed the Weekend « Whatever
If Amazon had given it any sort of rational or at least tactical thought, they could have played it up for all it was worth, starting with strategically-placed rumors to trusted, sympathetic media about the behind-the-scenes struggle with Macmillan, which would build to a more-in-sorrow-than-in-anger corporate decision to put Amazon shoppers first and to stand up to Macmillan, followed by the announcement of a public deadline for the delisting of Macmillan product to highlight the struggle, with a notation that all orders placed before that deadline would of course be honored (hint, hint), and so on. Basically, all sorts of public gamesmanship designed to put the pressure on Macmillan and to make it look like the bad guy. And in the meantime the media would be all abuzz with What It All Means. What drama! What excitement! What corporate theater. Amazon could have spun this its way for a week. But no. Instead, we got the Foot-Stompingly Petulant Friday Night Massacre: | source : whatever.scalzi.com
Recommandé parPaul Bradshaw le 01/02/10 10:59 | permalien
demand media
This has lead to an avalanche of "virtual assistants," "ghost bloggers," "ghost tweeters" and so forth, ready and willing to take over and provide specific and targeted content. This kind of content, however, does not always go though any sort of editorial process, including basic copy editing. It is usually produced, vetted and edited by the same person who is creating it. Enter Demand Media's content production model, which takes pieces produced by, in some cases, freelance journalists, runs it through its algorithm to "optimize it," then sends it off for copy editing and publication. | source : www.poynter.org
Recommandé parPaul Bradshaw le 12/01/10 14:33 | permalien
Google Earth and Facebook bring Guinness to life online - Brand Republic News - Brand Republic
Paul Cornell, marketing manager at Guinness, said: "No longer can we rely on just a distinctive TV ad to generate the required level of impact, we also have to really involve and reward the consumer. The link with Google allows us to do this." | source : www.brandrepublic.com
Recommandé parPaul Bradshaw le 18/12/09 13:04 | permalien
Silent majority risk worse customer service as companies monitor Twitter, Facebook - Telegraph
Consumer Focus said a silent majority of ordinary customers who complaint by letter or by phone might be left behind as firms switch to monitoring internet postings to protect their corporate image. Recent research by information management firm Convergys found that a negative review or comment by a frustrated customer on the Twitter, Facebook or YouTube web sites can lose companies as many as 30 other customers. | source : www.telegraph.co.uk
Recommandé parPaul Bradshaw le 14/12/09 09:30 | permalien
Presenting: 10 of the Smartest Big Brands in Social Media
As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms. | source : mashable.com
Recommandé parPaul Bradshaw le 07/12/09 09:38 | permalien
Social Commerce Statistics, Case Studies, & Research | Bazaarvoice
Users who contribute product reviews or post messages visit sites nine times as often as noncontributors do. Contributors also make purchases nearly twice as often. (McKinsey & Co./Jupiter Media Metrix study, January 2002) | source : www.bazaarvoice.com
Recommandé parPaul Bradshaw le 04/12/09 12:32 | permalien