Forrester: Enterprise Mashups to Hit $700 Million by 2013
Mashup platforms that make it easier for consumer to create mashup applications, such as Yahoo! Pipes, Dapper, or Microsoft Popfly, are beginning to have analogues in the enterprise space. "Mashup platforms are in the pole position and ready to grab the lion's share of the market -- and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms," says Forrester analyst G. Oliver Young. | source : www.readwriteweb.com
Recommandé parPaul Bradshaw le 09/03/10 10:54 | permalien
Take our survey, score your HERO project (social media, mobile, or other tech)
we realized that people often have difficulty up front in identifying just what they are about to get themselves into. It's not just the value for customers that's in question, and it's not just the technical effort. It's the political effort -- all the people who have a stake and try to stop you or help you (or "help" you). We devote a whole chapter to this, and we've also developed a tool for measuring projects. Answer a few questions, and then the tool tells you if the effort is in line with the expected value, and whether you've generated a cute little idea (class 1) or a major "shadow IT" effort (class 4). We call it a value-effort evaluation (VEE score). | source : blogs.forrester.com
Recommandé parPaul Bradshaw le 08/02/10 10:35 | permalien
Forrester: ‘Social Technographics’ a Prerequisite for Social Strategy
Forrester groups users into six participation categories, using a ladder metaphor, with “Inactives” at the bottom rung and “Creators” at the topmost rung. Not surprisingly, the Inactives constitute the majority (52%) of US adult online consumers - followed by, in ascending hierarchical order, Spectators (33%), Joiners (19%), Collectors (15%), Critics (19%) and Creators (13%). | source : www.marketingcharts.com
Recommandé parPaul Bradshaw le 06/10/09 11:27 | permalien
IT Conversations | Jon Udell's Interviews with Innovators | Ian Forrester (Free Podcast)
BBC Backstage is the umbrella term for an evolving set of feeds and APIs that the BBC has been offering since 2005. In this conversation, Ian Forrester updates Jon Udell on what progress has been made, and what obstacles remain, as the BBC navigates toward its digital future. | source : itc.conversationsnetwork.org
Recommandé parPaul Bradshaw le 01/09/09 12:25 | permalien
Micro Persuasion: Forrester Says Paying Bloggers is OK Provided There are Disclosures
Further, I would suggest working with an organization that represents bloggers and has experience running such programs - such as Federated Media. In addition, sponsored conversations work best when you integrate tactics across the spectrum that Forrester has here. Sometimes, earning media can lead to additional opportunities to get to know the personalities behind a blog and then additional opps. down the road. | source : www.micropersuasion.com
Recommandé parPaul Bradshaw le 03/03/09 11:27 | permalien
"Groundswell" de Forrester : un outil d'étude du profil des internautes
Outil interactif qui définit une typologie des internautes selon leur niveau d'implication : inactives, spectators, joiners, collectors, critics et creators ; et qui permet de connaître la proportion d'internautes répondant à ces profils, en fonction de l'âge, du pays et du sexe. | source : www.forrester.com
Recommandé parFrancois Guillot le 09/01/09 08:17