Even though the follow-up, Trucks, had more special effects, it was less effective. It got less coverage, less YouTube views, and so did less for the brand. The whole thing started to smell of a one-hit-wonder, not a true campaign. And the latest "Glass and a half full production" seems to confirm this. Watch it here, or click below if you're on the blog: | source : wheresthesausage.typepad.com
