GameChanger sees a business model in baseball scores » Nieman Journalism Lab

GameChanger is trying to monetize not just sports-related content, but sports scoring in general. Via, in particular, a mobile app that coaches and other scorekeepers can use to tabulate the scores of their games. And which they can also use — here’s where we get interested — to automatically distribute those scores to local media. | source : www.niemanlab.org

Recommandé parPaul Bradshaw le 24/08/10 08:10 | permalien

10 Tips For Aspiring Community Managers

“I’m constantly surprised by how few of those aspiring community managers actually spend time to manage a career blog where they share tips and tricks on what works and what doesn’t,” he said. “Everyone has a LinkedIn, Facebook (Facebook) or Twitter account, but career blogs are few and far in between. Build a brand for yourself with your blog before you actually get paid to manage one.” | source : mashable.com

Recommandé parPhilippe Martin le 23/08/10 23:12 | permalien

From Magazines To Restaurants... Conde Nast Licensing Magazine Names For Restaurants | Techdirt

Magazine publishing giant Conde Nast is setting up an entirely new division to focus on licensing its magazine names for restaurants. There's the GQ Bar & Grill and the Vogue Cafe, for example. The focus right now is not on the US market, so these won't be appearing here, but in places like Hong Kong, Dubai and Moscow. | source : techdirt.com

Recommandé parPaul Bradshaw le 06/08/10 07:44 | permalien

WikiLeaks will fund itself via Flattr, Pirate Bay founder’s startup

Flattr is another Sweden-based outfit with close links to The Pirate Bay as the the brainchild of a group of people formerly associated with The [infamous] Pirate Bay, including Peter Sunde. Flattr has a micropayments business model based on the idea of people tipping content they like, Digg or perhaps Facebook Like buttons – but this time with real money. As a result, WikiLeaks Afghan War Diary, which has made headlnes around the world, is currently pulling in hundreds of Flattrs, with most of them anonymous. We covered Flattr’s launch in July. | source : eu.techcrunch.com

Recommandé parPaul Bradshaw le 05/08/10 12:23 | permalien

NYT begins marketing mobile content platform to other publications | Media | guardian.co.uk

In setting up Press Engine, the NYTCo is promising its partners control over all advertising and subscription revenue related to the apps they create through the platform. Press Engine clients will only have to pay the NYTCo a a one-time license fee and monthly maintenance. They will also have the ability to opt in or out of future upgrades. Release | source : www.guardian.co.uk

Recommandé parPaul Bradshaw le 05/08/10 12:22 | permalien

Why Your Customers Don't Want to Talk to You - Matt Dixon and Lara ...

Most customers these days demonstrate a huge — and increasing — appetite for self-service, yet most companies run their operations as if customers prefer to interact with them live.

In our research on this topic (which we discuss in our recent HBR article "Stop Trying to Delight Your Customers"), we've found that corporate leaders dramatically overestimate the extent to which their customers actually want to talk to them. In fact, on average, companies tend to think their customers value live service more than twice as much as they value self service. But our data show that customers today are statistically indifferent about this — they value self-service just as much as using the phone. | source : blogs.hbr.org

Recommandé parPhilippe Martin le 02/08/10 16:47 | permalien

Lone Star Trailblazer : CJR

The Tribune’s biggest magnet by far has been its more than three dozen interactive databases, which collectively have drawn three times as many page views as the site’s stories. At a recent international online journalism symposium in Austin, that statistic wowed new-media experts as validation that readers prefer data-driven projects to traditional journalism narratives. The databases, developed primarily by Matt Stiles and software engineer Niran Babalola, allow users to search public employees’ and teachers’ salaries, browse campaign contributions, peruse state-prison inmates’ offenses and sentences, and even see how many citations Texas red-light cameras have captured, complete with a Google Maps street view of each intersection. The Tribune publishes or updates at least one database per week, and readers e-mail these database links to each other or share them on Facebook, scouring their neighborhood’s school rankings or their state rep’s spending habits. | source : www.cjr.org

Recommandé parPaul Bradshaw le 29/07/10 15:46 | permalien

Nieman Reports | Categorizing What Works—So We Can Apply Those Lessons to Future Endeavors

As a recent fellow at the Reynolds Journalism Institute (RJI) at the University of Missouri School of Journalism, I developed a list of promising online news sites. To do this, my research partner, Adam Maksl, a journalism doctoral student, and I reviewed more than 1,000 sites to come up with our list of just over 100 promising sites that seem to be getting traction in developing content and revenue streams. Our criteria for inclusion focused on the production of original news in ways that attempt to be fair and transparent. And these Web sites had to demonstrate effort in finding a sustainable revenue model. | source : www.nieman.harvard.edu

Recommandé parPaul Bradshaw le 28/07/10 13:43 | permalien

CEOs and Twitter

Each CEO has a profile attached to them that gives their handle as well some some insight as to view of Twitter and who they follow but here are some of the basic stats that may be of interest to you. How do you view the use of Twitter by CEOs and other important corporate folks regardless of the size of the company? Is there more good or harm that can be done? Here’s some highlights. | source : www.marketingpilgrim.com

Recommandé parmaelis le 23/07/10 14:49 | permalien