10 Tips For Aspiring Community Managers
“I’m constantly surprised by how few of those aspiring community managers actually spend time to manage a career blog where they share tips and tricks on what works and what doesn’t,” he said. “Everyone has a LinkedIn, Facebook (Facebook) or Twitter account, but career blogs are few and far in between. Build a brand for yourself with your blog before you actually get paid to manage one.” | source : mashable.com
Recommandé parPhilippe Martin le 23/08/10 23:12 | permalien
Nearbee
Création de portails collaboratifs sur mesure pour les entreprises | source : www.nearbee.com
Recommandé parXavier de Mazenod le 28/07/10 09:42 | permalien
Twelve best practices for online customer communities | ZDNet
One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. Successful examples of this include XMFan around XM Radio, HDTalking for Harley-Davidson, and IKEAFANS on IKEA products. | source : www.zdnet.com
Recommandé parmaelis le 19/07/10 11:07 | permalien
SimsBlog: If Newspapers Cease to Be, There Will be Two Causes of Death
If a newspaper’s job is to reflect, affect and connect the community it serves, trust and relevance are what get the job done. It’s amazing to me how at this time, with more tools available than ever to fulfill these objectives, newspapers are turning away from what made them great brands in the first place. By refusing to listen to and engage their readers by ignoring social media, limiting comments and erecting pay walls, they are destroying trust and hastening their irrelevance. | source : www.judysims.com
Recommandé parPaul Bradshaw le 12/07/10 21:34 | permalien
Acadomia gère sa crise à sa manière... /// Agence marketing digital, viral, buzz et media sociaux ★★★ Vanksen|Culture-buzz
Acadomia avait décidé de communiquer sur cette affaire en ouvrant une page Facebook où avait été publiée une vidéo de Philipe Coléon, directeur général de l’organisme de soutien scolaire, une vidéo qui avait pour but de mettre les choses au clair mais où le directeur ne reconnaissait pas vraiment les faits. | source : www.culture-buzz.fr
Recommandé parmaelis le 07/07/10 12:35 | permalien
Community manager : pourquoi ce n'est pas un job de rêve " -
(drôle) | source : blogwebmarketing.wordpress.com
Recommandé parelectropublication le 30/06/10 01:14 | permalien
Rolling Stone's 'Print First' Mindset Shows How They Lost The Community | Techdirt
Whatever your opinion is of the story itself, an interesting sidenote is how Rolling Stone promoted the story. It apparently hoped this story would sell a lot more copies of the magazine, so it held off posting the digital copy, but instead, sent it around to other publications, allowing all those other publications to get the "scoop" and the traffic: | source : techdirt.com
Recommandé parPaul Bradshaw le 24/06/10 17:27 | permalien
Why Facebook Community Pages Are No Big Deal For Brands…Eventually
I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had no apparent control of these pages which seemed to only feature a Wikipedia article and aggregated wall post comments from people. Some seemed to feature company logos. When I asked one of my Facebook contacts in our WPPDigital meeting about them, he kind of shook his head in acknowledgment and said, “Yeah, there have been a lot of questions about that. I’m told we are working on a memo that explains it. They plan to have it by tomorrow.” It’s been a few days and no memo. | source : www.allfacebook.com
Recommandé parmaelis le 27/05/10 10:25 | permalien
Médias sociaux > Nestlé et sa page Fan Facebook : pourquoi l'échec était-il inévitable ?
L’histoire en 4 points
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Tout est parti d’une vidéo dans le cadre d’une campagne Greenpeace visant à critiquer Nestlé (via la marque KitKat) utilisant de l’huile de palme dans ses produits, cause majeure de la déforestation;
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Les commentaires et l’invasion sur la page fan Facebook de Nestlé ont alors été très importants;
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Nestlé, dans un souci de dialogue et de transparence, n’a pas souhaité modérer ces commentaires;
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Devant le relais important sur la Toile vendredi, Nestlé a fermé sa Facebook Fan Page (le contraire de ce qu’il faut a priori faire – Kit de secours en cas de bad buzz). | source : www.mediassociaux.com
Recommandé parPhilippe Martin le 22/05/10 16:16 | permalien